WheelPower, the National Disability Sports Charity and Smart Phone application, cab:app have joined forces to improve access for persons with disabilities using public transport in London during the Paralympic Games.
The partnership will add a Wheelchair Assistance button to its taxi app, encouraging wheelchair users and persons with disabilities to take advantage of the large amount of space and availability of access ramps in black cabs this summer.
To celebrate the partnership, a competition to design a wheelchair and disabled assistance button for the app has been launched. The design must be an iconic and eye-catching so that it is easily recognisable to both passengers and drivers.
The winner of the competition will win a paid trip from anywhere in UK to London for two people which includes a two night stay in the Belgraves-Thompson hotel, a dinner for two at HIX restaurant, a London Eye champagne experience for two and a night time guided tour of London given by the creator of cab:app.
cab:app will donate £1 from every cab:app journey taken during the Paralympic Games to WheelPower.
“We are delighted that cab:app is supporting WheelPower’s work to transform the lives of persons with disabilities. “By providing persons with disabilities a simple, fast and easy to use mobile phone app to hail black cabs, cab:app is transforming access to transport for many persons with disabilities.” Paul Rushton, Head of Fundrasing at WheelPower said,
After the 2012 Paralympics, cab:app and WheelPower want to promote black cab travel to passengers with disabilities as a long term initiative.